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EXPERIENCE //// Print Campaign | Oakley
 
 

Print Campaign for Oakley*
Seeing a modern brand in a new way

A print campaign that explores the entirety of the brand as a statement of its all encompassing identity and personality.  Through the deeper understanding of the function of Oakley's passion for expressing one's self as an individual, yet still belonging in a specialized group dynamic, we devised the slogan "Walk your own path" but always included the suggestion that your Oakley's come along for the ride.

 
     

 

Skills Used

  • Advertising Concepts
  • Art Direction
  • Copy Writting
  • Digital Illustration
  • Printing Expertise
  • Photo Manipulation
   

*conceptual only


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